Colin's Journal

It’s that time of year again: Harry Potter is back, and tomorrow I’ll be standing inline ready to see it.

My impression had been that the media blitz this year has been a lot lower key – and so I expected it not to do as well. So much for that thought, at least in the UK it’s picking up some serious attention.

I suppose the lack of stuff about it in the media shows that there is a point where advertising, in all it’s different forms, is not needed anymore. It’s going to sell – so there’s no point pushing it any harder!

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